VCARB Bosses Hit Back At Clunky Name Criticism

Formula 1 Testing In Bahrain Day 1
Formula 1 Testing In Bahrain Day 1

Team CEO Peter Bayer has stood by the choice to rebrand the erstwhile Alpha Tauri squad with a name that has raised eyebrows for the 2024 F1 season and onwards.

The team, which is Red Bull’s junior F1 outfit and was previously known as Toro Rosso following the purchase of Minardi, will officially compete under the name ‘Visa Cash App RB’ moving forward.

“We are actually very satisfied,” Bayer told the Austrian portal motorsport-magazin.com.

“We had the incredible ‘problem’ that Visa and Cash App wanted to support us and help the team reach the next level,” he said. “The reality is that we simply needed sponsors to make this whole thing work.”

Bayer said the team has been relying almost completely on owner Red Bull for funding until now.

“We get money from our stakeholders and from Formula 1,” he explained. “But not enough to operate within the budget limit.

“How can we close this gap? We have to sell ourselves.

“It may be controversial because it is of course easier to be Ferrari than RB. But in the medium term we believe that our RB Racing Bull identity is strong enough to cope with a strong advertising partner,” Bayer said.

He admits that the awkward renaming is currently highly unpopular among many F1 fans.

“It’s like choosing a child’s name,” Bayer said. “Some people say ‘Oh my God, how could you come up with such a thing?’ Others think it’s fantastic.”

Laurent Mekies, RB’s new team boss, also said the team renaming is good news.

“A few years ago we would have dreamed of having Visa or Cash App on board,” said the Frenchman. “And now they have not only chosen us, but they want to be part of our identity. That is a very good problem, although it is also a lot of responsibility.

“And it also presents us with a few challenges as to how we can get the whole thing together,” Mekies added.

So how will RB cope with the challenge of establishing a new image?

“We’re adding a bit of the original Red Bull spirit,” said Bayer. “A bit more music. We want the team to be fun.”

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