Nike thwarts Max Verstappen’s fashion plans

F1 Grand Prix Of Bahrain Practice - Max Verstappen
F1 Grand Prix Of Bahrain Practice - Max Verstappen

A planned clothing line by Max Verstappen has been stopped in its tracks by Nike.

De Limburger newspaper reports that the back-to-back world champion intended to call it ‘Max 1’ – which Nike argued is too close to their ‘Air Max’ shoe line.

The Benelux Office for Intellectual Property confirmed that an investigation took place and that Nike ultimately had a strong argument.

“The goods in question are partly identical and partly similar,” the report apparently said.

“There is a certain visual and phonetic similarly between the signs,” the intellectual property office added, agreeing that there is a “likelihood of confusion”.

“The public might think that the contested sign is a sub-brand of the opposing party (Nike).”

More in News

MONTE-CARLO, MONACO - MAY 27: Pole position qualifier Max Verstappen of the Netherlands and Oracle Red Bull Racing and Second placed qualifier Fernando Alonso of Spain and Aston Martin F1 Team talk in parc ferme during qualifying ahead of the F1 Grand Prix of Monaco at Circuit de Monaco on May 27, 2023 in Monte-Carlo, Monaco. (Photo by Mark Thompson/Getty Images) // Getty Images / Red Bull Content Pool // SI202305270377 // Usage for editorial use only //

Max Verstappen Snatches Dramatic Monaco Pole

Max Verstappen has snatched a last-gasp pole position at the ...
2023 Monaco Grand Prix, Friday - Lewis Hamilton

Lewis Hamilton Desperate For Strong Monaco Result

Toto Wolff has insisted he would dread the seven-time world ...
MONTE-CARLO, MONACO - MAY 26: Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing RB19 on track during practice ahead of the F1 Grand Prix of Monaco at Circuit de Monaco on May 26, 2023 in Monte-Carlo, Monaco. (Photo by Mark Thompson/Getty Images) // Getty Images / Red Bull Content Pool // SI202305261052 // Usage for editorial use only //

Max Verstappen Fights Back, Fastest In Monaco FP2

Max Verstappen set the pace in the second free practice ...
Ferrari's Flying In Monaco Free Practice

Ferrari’s Flying In Monaco Free Practice

Friday at the Monaco Grand Prix saw Scuderia Ferrari drivers ...
Fernando Alonso, Aston Martin Amr23

Fernando Alonso Off To A Fast Start In Monaco

Fernando Alonso got off to a fast start in Monaco, ...

Trending on F1 Chronicle