F1 ACADEMY steps up a gear with bold new brand identity ahead of fourth season

Last night, during its prize-giving ceremony at the Autosport Awards, the all-female racing series, F1 ACADEMY, unveiled a refreshed brand identity for 2026 and beyond, marking a shift in pace as the series enters its fourth season.

The dynamic new look, featuring an updated logo, a distinctive ‘accelerator’ brand icon, an elevated colour palette, and an energised design language, reflects the series’ progression and the tangible impact that it’s having on the next generation of racing talent. Together, these new design elements capture the energy and vision that fuel the series’ ethos of high stakes, higher drive.

Season Four of F1 ACADEMY promises to be the most thrilling yet, with a seven-round calendar alongside the FIA Formula 1 World Championship™. Fans can expect incredible on-track action, purpose-driven brand partnerships and new ways to engage with the series. The refreshed brand identity will come to life through digital platforms, broadcast coverage, merchandising, and at F1 ACADEMY race weekends.

Stefano Domenicali, President and CEO of Formula 1

“F1 ACADEMY has gone from strength to strength and achieved so much in just three years, nurturing talent from the grassroots up, growing global awareness, and breaking down barriers. This new brand identity defines the series as it moves forward, welcoming the next generation of drivers and fans to F1, backed by the commitment of the teams, race promoters and partners. F1 ACADEMY has demonstrated the value it brings to our sport, both on and off the track, and I know it will continue to grow and succeed.”

Susie Wolff, Managing Director of F1 ACADEMY

“For year four, we’re stepping up a gear. In just three seasons, we’ve built real momentum, earned global visibility, and challenged outdated perceptions of who belongs in our sport. F1 ACADEMY has cemented its place on the racing ladder and is already shaping the next generation of talent. Today, we unveil a bold new identity that reflects our ambition and the change we’re driving to help shape the future of our sport.”

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Written by

Jarrod Partridge

Jarrod Partridge is the Co-Founder of F1 Chronicle and an FIA accredited journalist with over 30 years of experience following Formula 1. A member of the AIPS International Sports Press Association, Jarrod has covered F1 races at circuits around the world, bringing first-hand insight to every race report, driver profile, and technical analysis he writes.

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