Lean, mean and absolutely gorgeous. Alfa Romeo F1 Team Stake unveiled its 2023 challenger, the C43, at a launch event held jointly in Zurich and at the team headquarters in Hinwil, Switzerland, and the world of Formula One has an early contender for the title of most beautiful car on the grid already. The C43, in a striking livery of red and black, will guide Valtteri Bottas and Zhou Guanyu in the 2023 World Championship as the team seeks to continue on its path of constant improvement.
As the drivers pulled the covers from the car in the team’s Hinwil base, a series of CGI images and videos of the C43 were released to media and fans alike, bringing the new Alfa Romeo F1 Team Stake car to life in all its glory. In an impressive unveil video, the C43 emerged from raw materials and atomised parts, the resulting assembly symbolising the way the team is a union of individuals that come together, each playing an important part in ensuring Alfa Romeo F1 Team Stake’s success. In a further enhancement of the fan experience, the C43 was also made available in Augmented Reality, for all fans to bring it into their homes, in an interactive journey developed by team partners, JigSpace.
As the C43 team pushed the boundaries of fan engagement, it became clear that the lines between sports, entertainment, and technology were blurring. This bold step into AR and online betting set a precedent for how sports franchises could utilize emerging technologies to create richer, more engaging experiences for their fans. Now, fans can bet F1 on Stake.com and other similar platforms, transforming how they interact with the sports and activities they love.
In a further push to bring the car back to the community, the C43 show car unveiled by the drivers was put on auction, via Memento Exclusives on www.f1authentics.com, with the bids opening at the same time of the drivers’ presentation on stage.
The livery, designed by Alfa Romeo’s Centro Stile, incorporates the growing array of brands associated with the team, with prominent locations for Alfa Romeo and new title partner, Stake, as well as new acquisitions which underline the team’s growing attractiveness to businesses in all kinds of sectors. Over the last few season, Alfa Romeo F1 Team Stake has emerged as a leader, among Formula One teams, in finding fresh approaches to marketing, with unrivalled levels of access and a constant push for innovation that extends beyond technical matters.
Following the Hinwil unveil, the drivers then joined Team Representative, Alessandro Alunni Bravi, and Technical Director, Jan Monchaux, as well as reserve driver, Théo Pourchaire, at the TV studios in Zurich to meet a selection of fans, brought closer to the team for this occasion, and to take part in an online press conference with international media.
Designed by the technical team led by Jan Monchaux and powered by a new Ferrari power unit, the C43 is an evolution of last year’s successful challenger, the C42: however, due to the circumscribed but significant changes in the regulations brought in by the FIA, the C43 incorporates several updates and complete new parts, with its overall development path still promising a steep improvement curve.
The car shed its “winter livery”, a work of art by graffiti artist BOOGIE, and it’s now ready to hit the track in a shakedown session, scheduled for this week in Barcelona, and for winter testing in Bahrain, at the end of the month.
Alessandro Alunni Bravi, Managing Director of Sauber Group and Team Representative
“Bringing a car to life is a long process which touches every department of a racing team, therefore it’s a moment of great pride to see it unveiled today. We chose to do it in front of our fans, close to our home, because the launch of a new car is not only a moment to state your objectives for the season ahead: it’s also a time to give back to the people who have supported you, be it in the grandstands, in front of the TV or back at the factory, and express our gratitude for their passion and their belief in our project. Our new car is the results of months of work, but today is just the beginning of a journey: we need to keep working hard, with humility and dedication, to bring performance to the track. Everyone in the team is committed to this target and we are confident we will reap the rewards of our work.”
Alessandro Alunni Bravi’s expression of pride, gratitude, and humility demonstrates the team’s perspective on their journey, emphasizing the unity, dedication, and confidence that drive their pursuit of success.
Jan Monchaux, Technical Director of Alfa Romeo F1 Team Stake
“I am very proud of what we have achieved over these last months, because creating a new car is always a massive effort from the team. This car is an evolution of last year’s, reflecting the new regulations and introducing major changes in the areas where we found improvements to be needed. I hope it’s going to be quicker than the successful car we had last year, that’s what matters most, and more reliable as well: we have put a lot of effort in this direction. Now, it’s time to get to the track and see how this car performs. I’m happy to get back to racing and I’m confident there will be much more to come from us soon.”
Jan Monchaux’s statement provides a window into the technical intricacies of the Alfa Romeo F1 Team Stake’s preparations. His pride in the team’s collaborative efforts, focus on evolution and improvement, and emphasis on speed and reliability highlight the team’s dedication to performance enhancement.
Valtteri Bottas, race driver of Alfa Romeo F1 Team Stake
“The C43 is finally here, and I cannot wait to bring it out on track. I really like our new livery, I think it’s stunning, and a fine evolution from last year’s one. It’s been an interesting first season with the team, we made some pretty solid progress together, and now there’s only one direction to follow: up, higher, and better. There is obviously still work to do and things to improve, but I am confident we have it in ourselves to aim for even higher results this year. I cannot wait to go back to racing, I am fully charged and eager to get the new season started.”
Valtteri Bottas’s statement reflects his excitement for the new car, his appreciation for the design choices, and his acknowledgement of the team’s progress. His optimism for higher achievements and a practical assessment of the challenges ahead demonstrate his balanced and determined mindset as he looks forward to the new Formula One season.
Zhou Guanyu, race driver of Alfa Romeo F1 Team Stake
“I am happy to finally see the C43 being unveiled after all the behind-the-scenes work that has been done in the past months; I think we are sporting a beautiful new design for 2023, and I am looking forward to driving the car in Barcelona in the next days, before properly getting the season started with winter testing in Bahrain. Last year, the team made me feel at home from the very start, welcoming me and giving me time to learn and improve. The expectation for this year is definitely higher, and I will carry all the experience from my rookie season into 2023. I’m excited for what’s coming, and I’m fully ready to attack.”
Zhou Guanyu’s statement offers a glimpse into his positive outlook, appreciation for the team’s support, and determination to elevate his performance in the upcoming season. The text showcases his eagerness to drive the new car, his preparedness to take on higher expectations, and his motivation to build upon his previous experiences to achieve success.
Théo Pourchaire, reserve driver of Alfa Romeo F1 Team Stake
“First of all, I am thankful and honoured to be taking part in my first Formula One launch as a reserve driver for the team. It is great to see the efforts paying off, and I cannot wait to get started! I have seen the great amount of work that has been put into bringing the car from paper to reality, and I am happy for everyone back at the factory, I think they have done an amazing job. There is of course great expectation, and I am looking forward to seeing the C43 hitting the track in just a few days. I feel part of a great family and a great team, and I am determined to do my best and push the limits to achieve the best results possible.”
Théo Pourchaire’s quote reflects a mixture of gratitude, excitement, appreciation for teamwork, and an ambitious determination to contribute to the team’s success. It provides insight into his mindset as a reserve driver and his aspirations within the Alfa Romeo F1 Team Stake.