What is Force India called now? Today, the team formerly known as Force India is known as Aston Martin. The journey from Force India to Aston Martin is not just a simple rebranding; it’s a narrative of endurance, transformation, and the relentless pursuit of success in the competitive world of Formula 1.
Established in 2008, Force India carved out a reputation for itself as a team that could defy expectations, achieving commendable results on a limited budget. However, financial difficulties led to a significant shift in 2018 when the team’s assets were acquired by a consortium led by Lawrence Stroll. This acquisition resulted in a new identity, Racing Point Force India, which was a transitional name before the team rebranded to Racing Point F1 Team in February 2019.
The evolution did not stop there; Racing Point set the stage for yet another rebranding, adopting the iconic name of Aston Martin in 2021. This change marked another chapter in the team’s history, as it aligned with the prestigious British luxury car manufacturer, infusing the team with a new spirit and direction.
In this article, we will explore the intricate history that led to the multiple transformations of Force India, understand the factors that necessitated its rebranding, and discover how the essence of the team is being carried forward under the Aston Martin name.
The Genesis of Force India
Force India entered the Formula 1 scene with a dream to put India on the motorsport map. Owned by Indian businessman Vijay Mallya and the Mol family, the team was based in Silverstone, UK, and made its debut in the 2008 Formula 1 season. Despite their modest beginnings, Force India quickly became known for their gritty performances and ability to compete with more established teams.
Financial Struggles and the Stroll Consortium
By mid-2018, Force India faced severe financial challenges, which led to the team entering administration. This period was marked by uncertainty and could have spelt the end for the team. However, the intervention by a consortium of investors led by Lawrence Stroll saved Force India from extinction. The team was rebranded as Racing Point Force India for the remainder of the 2018 season, symbolizing a fresh start.
Racing Point and the Search for Stability
In 2019, the team completed its transition to Racing Point F1 Team, shedding the Force India name but maintaining the pink livery that had become synonymous with the team under its previous sponsorship. Racing Point aimed to build on the foundation laid by Force India, seeking to climb higher up the grid and secure a more stable future in Formula 1.
Aston Martin: A New Era
The 2021 season marked a significant milestone as Racing Point became Aston Martin. The rebranding was part of a larger strategy by Lawrence Stroll, who also invested in the Aston Martin car company, to synergize the two brands. The Aston Martin name returned to the Formula 1 grid after a 60-year absence, heralding a new era of British racing heritage and luxury branding in the sport.
The Legacy Continues
From Force India to Aston Martin, the team’s journey reflects the dynamic and ever-changing landscape of Formula 1. Each iteration of the team has carried forward the spirit of its predecessors, striving for excellence on the track. As Aston Martin, the team looks to the future with ambition, aiming to write new chapters in the annals of Formula 1 history.