Who Is Taking The Lead On F1 Instagram?

2020 Abu Dhabi Grand Prix, Sunday - LAT Images

With the announcement of George Russell to Mercedes and Alex Albon to Williams, interest in F1 is scaling new heights across the globe.

Formula One continues to grow in popularity among a new generation of fans, this is thanks to the Netflix series Drive to Survive and the Twitch Quartet keeping us all entertained during lockdown.

With this their Instagram accounts are continuing to grow, Grange has taken a look at the engagement rate, potential earnings from sponsored posts, and average likes of the current Formula 1 drivers to analyse their social activity…

Formula 1 On Social Media – Key Findings

  1. 1) F1’s post about George Russell moving is already at 968,520 likes

2) World champion Lewis Hamilton is leading the pack with a whopping 23.1 Million followers on Instagram.

3) His 2022 teammate George Russell has the highest engagement rate of all the drivers (15.42%).

4) Full-time streamer, part-time driver Lando Norris comes in second with an engagement rate of 13.08%.

5) Potential earnings – Lewis Hamilton could potentially earn £33,784 – £56,306 per sponsored post.

6) Instagram mirrors the championship with Hamilton being in first with the most followers and Max Verstappen taking second.

7) Vettel is the only account we could not analyse as he is the only driver who has no social media accounts.

8) McLaren win the Instagram constructors championship with 7.6 million followers, followed by Mercedes with 7.3 million.

9) Red Bull miss the podium, being the fourth most followed team with 6.2 million followers behind Ferrari who have 6.7 million.

F1 Drivers On Instagram

Lewis Hamilton

Followers – 23 million

Average Likes – 777,696

Engagement Rate – 3.33%

Estimated Earnings Per Post – $46,649 – $77,748

George Russell

Followers – 2 million

Average Likes – 380,664

Engagement Rate – 17.92%

Estimated Earnings Per Post – $4,335.25 – $7,225.75

Max Verstappen

Followers – 6 million

Average Likes – 467,159

Engagement Rate – 8.27%

Estimated Earnings Per Post – $11,249 – $18,748

Sergio Perez

Followers – 2 million

Average Likes – 222,429

Engagement Rate – 9.16%

Estimated Earnings Per Post – $4,845.75 – $8,076.25

Charles Leclerc

Followers – 5 million

Average Likes – 571,330

Engagement Rate – 10.82%

Estimated Earnings Per Post – $10,517 – $17,529

Carlos Sainz

Followers – 3 million

Average Likes – 311,595

Engagement Rate – 9.58%

Estimated Earnings Per Post – $6,483 – $10,805

Lando Norris

Followers – 4 million

Average Likes – 508,139

Engagement Rate – 13.31%

Estimated Earnings Per Post – $7,610 – $12,683

Daniel Ricciardo

Followers – 5 million

Average Likes – 447,488

Engagement Rate – 8.57%

Estimated Earnings Per Post – $10,402 – $17,336

Pierre Gasly

Followers – 2 million

Average Likes – 307,608

Engagement Rate – 14.07%

Estimated Earnings Per Post – $4,355.25 – $7,258.75

Yuki Tsunoda

Followers – 594,348

Average Likes – 44,317

Engagement Rate – 7.47%

Estimated Earnings Per Post – $1,777.5 – $2,962.5

Antonio Giovinnazzi

Followers – 689,281

Average Likes – 46,914

Engagement Rate – 6.82%

Estimated Earnings Per Post – $2,060.25 – $3,433.75

Valtteri Bottas

Followers – 2 million

Average Likes – 103,059

Engagement Rate – 4.39%

Estimated Earnings Per Post – $4,674.75 – $7,791.25

Kimi Raikkonen

Followers – 2 million

Average Likes – 254,334

Engagement Rate – 10.25%

Estimated Earnings Per Post – $4,944.75 – $8,241.25

Mick Schumacher

Followers – 2 million

Average Likes – 108,779

Engagement Rate – 5.56%

Estimated Earnings Per Post – $3,895.5 – $6,492.5

Nikita Mazepin

Followers – 394,242

Average Likes – 31,387

Engagement Rate – 8.02%

Estimated Earnings Per Post – $1,181.25 – $1,968.75

Nicholas Latifi

Followers – 270,899

Average Likes – 26,482

Engagement Rate – 9.80%

Estimated Earnings Per Post – $813.75 – £1,356.25

Lance Stroll

Followers – 594,316

Average Likes – 32,064

Engagement Rate – 5.41%

Estimated Earnings Per Post – $1,776 – $2,960

Sebastian Vettel

Followers – n/a

Average Likes – n/a

Engagement Rate – n/a

Estimated Earnings Per Post – n/a

Esteban Ocon

Followers – 1 million

Average Likes – 92,984

Engagement Rate – 8.54%

Estimated Earnings Per Post – $2,172.75 – $3,621.25

Fernando Alonso

Followers – 3 million

Average Likes – 78,926

Engagement Rate – 2.28%

Estimated Earnings Per Post – $6,913.5 – $11,522.5

F1 Teams On Instagram

Mercedes

Followers – 8 million

Average Likes – 101,655

Engagement Rate – 1.35%

Estimated Earnings Per Post – $14,949 – $24,915

Red Bull

Followers – 6 million

Average Likes – 103,745

Engagement Rate – 1.61%

Estimated Earnings Per Post – $12,796 – $21,326

Ferrari

Followers – 7 million

Average Likes – 89,717

Engagement Rate – 1.30%

Estimated Earnings Per Post – $13,709 – $22.848

McLaren

Followers – 8 million

Average Likes – 152,623

Engagement Rate – 1.95%

Estimated Earnings Per Post – $15,540 – $25,900

Alpine

Followers – 2 million

Average Likes – 15,609

Engagement Rate – 0.74%

Estimated Earnings Per Post – $4,198.5 – $6,997.5

Aston Martin

Followers – 2 million

Average Likes – 42,309

Engagement Rate – 2.20%

Estimated Earnings Per Post – $3,819 – $6,365

Haas

Followers – 2 million

Average Likes – 18,193

Engagement Rate – 1.19%

Estimated Earnings Per Post – $3,048 – $5,080

Williams

Followers – 1 million

Average Likes – 36,127

Engagement Rate – 2.11%

Estimated Earnings Per Post – $3,414.75 – $5,692.25

Alpha Tauri

Followers – 2 million

Average Likes – 22,643

Engagement Rate – 1.23%

Estimated Earnings Per Post – $3,670.5 – $6,117.5

Alfa Romeo

Followers – 1 million

Average Likes – 68,189

Engagement Rate – 4.77%

Estimated Earnings Per Post – $2.853.75 – $4,765.25

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