Tech Giant Oracle Joins Red Bull Racing

Red Bull Racing and Oracle Partnership

Red Bull Racing Honda has today announced a new partnership with Oracle, one of the world’s leading Cloud Infrastructure providers, that will see the technology giant join the team’s charge in a strategic partnership that will span several areas of the business.

As part of a multi-year agreement, Oracle will bring its cutting-edge Marketing Cloud products and customer experience technologies to develop a greatly enriched fan experience that will introduce new and exciting ways to engage and interact with the sport’s global audience, including new fans, throughout the Formula One season.

Oracle also brings a wealth of knowledge in data analytics and plans to develop a roadmap with Red Bull Racing Honda engineers to expand on the Team’s existing data science and analysis tools over the coming seasons. Specifically, Oracle’s market leading Cloud platform will enable wider use of Artificial Intelligence and Machine Learning to optimize both the Teams’ on and off-track performance.

Red Bull Racing Honda Team Principal, Christian Horner

“This is a hugely significant partnership for Red Bull Racing Honda. Oracle is a massive organization that has been at the forefront of technical innovation for more than four decades. As one of the industry’s most recognized and trusted names in database management and cloud computing, Oracle brings huge capability, innovation and expertise to many of the world’s largest and most successful businesses. To be able to tap into that exceptional power and knowledge is a major step forward for our Team. Oracle’s expertise will touch many areas of the business from the development of major fan engagement and brand building mechanisms to providing rich new resources across the Team, including within the engineering and design departments.”

Oracle Chief Marketing Officer, Ariel Kelman

“This is the perfect alliance of two organizations that share a passion for design, performance, and winning. Red Bull Racing  didn’t win multiple Drivers’ Championships and Constructors’ Championships in its relatively young existence without pushing boundaries. Oracle is committed to working with Red Bull Racing Honda to discover and create the technologies and designs that will allow it to surpass expectations and set new standards in Formula One.”

Oliver Hughes, Red Bull Racing Honda Chief Marketing Officer

“We’re excited to bring a major partner such as Oracle into Formula One, and with a focus on pushing the limits in everything that we do, finding the right partner for our journey to the Cloud was absolutely crucial. Layering Oracle’s CX Marketing Cloud expertise with Red Bull Racing Honda’s creativity and global fanbase is going to open up the next chapter in our evolving martech journey, and hopefully deliver something unique and special for our fans. From a technology perspective, our engineering team can’t wait to get their hands on the array of tools that Oracle have to offer in order to bolster our data science and AI teams with world-beating expertise.”

This new and exciting partnership will kick off at the season-opening Bahrain Grand Prix later this week, with Oracle branding appearing on the RB16B, driver race suits and additional Team assets.

Leave a Comment

Recommended For You

Formula 1 Watchalong | Grid Talk Ep. 144 | United States Grand Prix Qualifying

Formula 1 Watchalong | Grid Talk Ep. 144 | United States Grand Prix Qualifying

Welcome to Episode 144 of our Formula 1 podcast, Grid ...
Formula 1 Podcast | Grid Talk ep 143 | 2021 United States Grand Prix Preview

Formula 1 Podcast | Grid Talk Ep. 143 | United States Grand Prixview

Welcome to Episode 143 of our Formula 1 podcast, Grid ...
Formula 1 Podcast | Grid Talk Ep 142 | 2021 Turkish Grand Prix Review

Formula 1 Podcast | Grid Talk Ep. 142 | Turkish Grand Prix Review

Welcome to Episode 142 of our Formula 1 podcast, Grid ...
Formula 1 Podcast | Grid Talk Ep 141 | 2021 Turkish Grand Prix Qualifying Analysis

Formula 1 Podcast | Grid Talk Ep. 141 | Turkish Grand Prix Qualifying Analysis

Welcome to Episode 141 of our Formula 1 podcast, Grid ...
Formula 1 Podcast | Grid Talk Ep 140 | J.K. Kelly Interview

Formula 1 Podcast | Grid Talk Ep. 140 | ‘Deadly Driver’ Special

Welcome to Episode 140 of our Formula 1 podcast, Grid ...

More in News

AUSTIN, TEXAS - OCTOBER 23: Pole position qualifier Max Verstappen of Netherlands and Red Bull Racing celebrates in parc ferme during qualifying ahead of the F1 Grand Prix of USA at Circuit of The Americas on October 23, 2021 in Austin, Texas. (Photo by Mark Thompson/Getty Images) // Getty Images / Red Bull Content Pool // SI202110240073 // Usage for editorial use only //

Max Verstappen Snatches Dramatic USA GP Pole

In the dying moments, Max Verstappen snatched pole position for ...
2021 United States Grand Prix, Saturday - Lewis Hamilton

Lewis Hamilton Pipped To Pole In Texas

Lewis Hamilton will start the United States Grand Prix from ...
Pole Man Max Verstappen, Red Bull Racing, With His Pirelli Pole Position Award

2021 United States Grand Prix: Qualifying Tyre Analysis

2021 United States Grand Prix: Qualifying Tyre Analysis - With ...
AUSTIN, TEXAS - OCTOBER 22: Sergio Perez of Mexico driving the (11) Red Bull Racing RB16B Honda of The Americas on October 22, 2021 in Austin, Texas. (Photo by Chris Graythen/Getty Images) // Getty Images / Red Bull Content Pool // SI202110221235 // Usage for editorial use only //

Sergio Perez Fastest On Day 1 At COTA

Red Bull's Sergio Perez has topped the timesheets on the ...
Lando Norris, Mclaren, With A Special Helmet Design

Lando Norris Off To Fast Start In Austin

McLaren driver Lando Norris is off to a fast start ...

Trending on F1 Chronicle