Aston Martin F1 Team To Help Drive Change In Pride Month

Aston Martin F1 Team will be supporting Pride Month

The Aston Martin F1 Team, Cognizant, and drivers Sebastian Vettel and Lance Stroll will celebrate Pride Month by raising awareness of LGBTQ+ diversity and inclusion through a series of social and community initiatives.

This month-long promotion aligns the team with Formula One’s excellent #WeRaceAsOne diversity and inclusion initiative, which was launched in 2020.

Additionally, Racing Pride has partnered with the team to provide support and resources in the area of LGBTQ+ diversity and inclusion within the organization and around the motorsport community.

Aston Martin F1 Team will publish a series of content pieces in June featuring motorsport’s LGBTQ+ community; and feature Racing Pride logos on the team’s 2021  challenger, the AMR21, at the French Grand Prix.

Through Racing Pride, the Formula One team’s people program will be strengthened – including the continuous improvement of inclusivity policies, running workshops to help develop and foster an everyday, inclusive culture as well as building and developing team member support strategies.

This work has already begun, with Racing Pride having conducted a thorough review of the team’s existing policies; assisted with the implementation of an internal survey to better understand the team’s current position, shape an informed strategy and measure progress; and provided inclusivity and awareness workshops to the HR team, line managers and the internal Diversity & Inclusion team.

Sebastian Vettel said: “I want to help highlight the positivity around the message of inclusion and acceptance. I congratulate the people who have pushed the discussion that has led to wider inclusion; but, equally, I’m aware that more needs to be done to change attitudes and remove much of the remaining negativity.

“It is great to see Aston Martin Cognizant Formula One™ Team giving this issue support – there is a long road ahead, but I’m really pleased we can play a positive role.”

Lance Stroll said: “As a racing driver and a public figure, I’m passionate about building inclusion within the motorsport world. I’m already involved in helping to develop a STEM programme with Cognizant for young engineering students, but this initiative is a way we can be pro-active as a team in breaking down barriers and fostering positivity.

“It’s also a great way for us to support Formula One’s wider #WeRaceAsOne initiative, and I’m pleased that our team has found its own unique way to add its support to a very credible programme that’s been taken up by teams up and down the pitlane.”

Richard Morris, who races in the Britcar endurance championship, said the involvement of drivers was crucial.

“The reach they can give it is something that will make a real difference,” he told Reuters.

“To have Aston Martin be the first team at that level to directly and explicitly say to the LGBTQ+ community ‘you belong, we support you, you are valued’ — that has a massive far-reaching impact,” he added.

Leave a Comment

Recommended For You

Mario Andretti | American Formula 1 Drivers

American Formula 1 Drivers

Contrary to popular belief, there have been quite a few ...
Formula 1 Podcast | Grid Talk Ep. 136 | 2021 Russian Grand Prixview

Formula 1 Podcast | Grid Talk Ep. 136 | 2021 Russian Grand Prixview

Welcome to Episode 136 of our Formula 1 podcast, Grid ...
Formula 1 Podcast | Grid Talk Ep. 135 | 2021 Italian Grand Prix Review

Formula 1 Podcast | Grid Talk Ep. 135 | 2021 Italian Grand Prix Review

Welcome to Episode 135 of our Formula 1 podcast, Grid ...
Formula 1 Podcast | Grid Talk Ep. 134 | 2021 Italian Grand Prix Sprint Qualifying Analysis

Formula 1 Podcast | Grid Talk Ep. 134 | 2021 Italian Grand Prix Sprint Qualifying Analysis

Welcome to Episode 134 of our Formula 1 podcast, Grid ...
Formula 1 Podcast | Grid Talk ep 133 | Mid-Season Tyre Review w/ Mario Isola

Formula 1 Grid Talk Episode 133: Mid-Season Tyre Review w/ Mario Isola

Welcome to Episode 133 of our Formula 1 podcast, Grid ...

More in News

MONZA, ITALY - SEPTEMBER 12: Max Verstappen of Netherlands and Red Bull Racing prepares to drive in the garage before the F1 Grand Prix of Italy at Autodromo di Monza on September 12, 2021 in Monza, Italy. (Photo by Bryn Lennon/Getty Images) // Getty Images / Red Bull Content Pool // SI202109120236 // Usage for editorial use only //

Max Verstappen Ready To Keep Pushing

With two weeks between Monza and Russia, the collision between ...
2021 Azerbaijan Grand Prix, Friday - Toto Wolff (image courtesy Mercedes-AMG Petronas)

Toto Wolff Looking To Lean On Experience In Championship Chase

After a weekend off to recharge the batteries following an ...
Formula 1 Drive to Survive Season 3

Where To Watch Formula 1

Have you just discovered the delights of F1? Switched TV ...
Who Are The F1 Stewards? | Formula 1 2021: Italian Gp

Who Are The F1 Stewards?

The F1 terminology glossary defines a steward as “One of ...
2021 Russian Grand Prix Tyre Compounds

2021 Russian Grand Prix Tyre Compounds

2021 Russian Grand Prix Tyre Compounds: For the first time ...

Trending on F1 Chronicle